Category: From the CFO’s Desk

• How to Read Your Financial Statements Like a CFO

  Understanding your financial statements is one of the most important skills you can develop as a business owner—especially as a woman running a company in a world that often expects you to “figure it out” without being given the same financial mentorship others receive. Financial statements are not meant to intimidate you. They are tools…

  Jocelyn

  November 20, 2025

  From the CFO’s Desk

  balance sheet, bookkeeping basics, budgeting, business clarity, business fundamentals, business operations, business strategy, cash flow management, cash flow statement, CFO insights, empowered leadership, female entrepreneurs, financial confidence for women, financial literacy, financial statements, how to read financial statements, income statement, money management for entrepreneurs, pricing strategy, small business education, small business finance, small business systems, sustainable business growth, understanding your numbers, women and money, women in business, women small business owners

• From the CFO’s Desk: The Financial Foundation Every Small Business Needs

  Why Foundations Matter Strong brands still fail when financial structure is weak. A reliable system turns gut-feel into visibility, and visibility into confident decisions. You don’t need complexity—you need consistency. Three pillars create that consistency. Pillar 1: Reliable Recordkeeping Accurate, timely books are non-negotiable. What “good” looks like: Quick win: Create a 30-minute Friday finance…

  Jocelyn

  October 25, 2025

  From the CFO’s Desk

  accounting, business finance, business structure, CFO insights, financial clarity, financial systems, forecasting, money management, small business budgeting