By Jocelyn

Hi, I’m Jocelyn!

Business strategist, systems builder, and lifelong problem-solver who believes that structure creates freedom.

When I’m not deep in spreadsheets or helping small businesses and nonprofits streamline their operations, you’ll find me at home in upstate New York with my two daughters, our dogs, and a flock of chickens that seem to grow by the season. We live simply and intentionally — close to the forest, always learning, always building something new.

Professionally, I’ve spent over a decade leading finance, operations, and strategic planning for growing organizations. I’ve managed budgets, built systems from the ground up, and developed the kind of practical frameworks that help teams work smarter — not harder. I’ve seen firsthand how the right mix of structure, clarity, and process can turn chaos into momentum.

Through By Jocelyn, I combine my corporate experience with real-life efficiency — creating templates, courses, and consulting solutions that help business owners and nonprofit leaders find balance between strategy and flow. I’m passionate about simplifying the complex, empowering others to lead with confidence, and leaving every system a little better than I found it.

Whether you’re managing a team of two or twenty, my goal is to help you create clarity, direction, and sustainable growth — so your business runs smoothly, and you have more time for what actually matters.